CASE STUDY

BABY CLOTHING BRAND

Nest Designs creates premium, eco-friendly baby products with a clean, simple style. Creating quality pieces that can be passed down. At Nest, you'll find premium materials and a gender-neutral aesthetic that's timelessly beautiful.

FACEBOOK

MANAGEMENT

INSTAGRAM

MANAGEMENT

PINTEREST

MANAGEMENT

TIKTOK

MANAGEMENT

RESULTS

41,811K

Video

views

25K

Website taps

Likes

followers

gained

STORY GRAPHICS

To keep Nest Designs’ community of partents engaged and provide value, we created content that was educational and interactive. We were able to start conversations, provide value while ultimately driving sales.

CONTENT CREATION

Nest Designs is a baby and toddler premium clothing brand. They needed some video and photo content they could use across social media that would showcase their product in action and attract their target demographic.

INFLUENCER PARTNERSHIPS

Nest Designs was expanding its brand awareness as well as its audience in the US and Canada. They needed an influencer campaign to build brand awareness and brand sentiment. I created a diverse roster of talent to represent Nest Designs brand, as well as coordinated business-to-business partnerships to cross-promoted aligned audiences.

CASE STUDY

NON-PROFIT ORGANIZATION

Latincouver is a non-profit organization that connects and empowers the Latin community in Vancouver, BC. Founded in 2008, Latincouver has grown to become the premier organization where Latins and locals come together in a plaza to do business, celebrate culture, engage with Latin affairs, and pursue sustainability.

EVENT COVERAGE

Attended event to obtain footage for use by Latincouver on their social media and that could be repurposed in the future

CONTENT

CREATION

Created video and photo content of the event. Capturing the moments, participants and sponsors for them to use.

CREATIVE

DIRECTION

Additionally was asked to come up with concepts and creative content ideas to be executed by others on their Tiktok + Instagram.

RESULTS

Sharing video content that included nominees and sponsors incentivized those in the community to share it on their socials expanding visilibity

INCREASED PROFILE VISIBILITY

CONTENT CREATION

Latincouver was hosting its 6th Anual Inspirational Latin Awards They needed me to cover the event and capture some content they could use across social media that would showcase their event in action and their sponsors.

CASE STUDY

WELLNESS ENTREPRENEUR

Wellness Inspired is a wellness-minded brand founded by Alex Cahuas a counsellor, therapist and personal trainer combining his knowledge and experience to help people live healthier more holistic lives. As an entrepreneur, Alex needed help with his social media presence to dedicate more time with his clients as well as attract new ones.

RESULTS

These results were achieved after three months of consistent posting. These results are 100% organic.

+104%

more engagement

accounts reached

Website taps

Revenue

increased

INSTAGRAM Management

I created a monthly content calendar with graphics, captions and reels which I uploaded to their socials. This helped in creating consistency by posting 3 times a week. Provided monthly analytics reports.

FEED REBRAND

Wellness Inspired had been doing the same content with the same templates for years and were ready to get something new. Without compromising their brand identity, I created new Instagram templates which increased their overall engagement.

MONTHLY CONTENT CALENDAR

I created a monthly content calendar with graphics, captions and reels which were uploaded to their socials. This helped in creating consistency with their posting schedule.

IN-FEED GRAPHICS + CONTENT

I help create and edit graphics via Canva for some static educational and on-brand posts around the topic of wellness as well as some video content of the founder themselves so they could use it across social media that would showcase their expertise in action and attract their target demographic.

STORY GRAPHICS

Created and revamped Wellness inspired stories and highlights to keep the community of health enthusiasts engaged and provide value, We were able to start conversations, and provide value while ultimately getting inquires.

WELLNESS ENTREPRENEUR

SEARCHABLE KEYWORDS IN NAMEPLATE

CLEAR PROFESSIONAL

PICTURE

VALUE PROPOSITION

STATED

HIGHLIGHTS GO INTO MORE DETAIL ABOUT YOUR BUSINESS

I’ve created storytelling UGC Content for different niches, services and apps. From Mental health services, clean beauty, wellness and eco-friendly products. For reference, UGC stands for User-generated content and from the end user perspective and is an effective and proven marketing tactic for converting into sales.

View UGC Portfolio here

I wrote blog posts regarding updates on social media and UGC. It was important to keep up to date with current trends and create educational content that is digestible and SEO-friendly for a large audience.